DOHA LIGHTWEIGHT, athletic and luxurious are only some of the attributes that come to mind when one sees the brand new Mercedes-Benz SL which was launched by NBK Automobiles at Katara recently.
The event saw in attendance scores of clients, fans and mediapersons along with Chairman and CEO of NBK Holding Sheikh Nawaf Nasser bin Khaled al Thani and GM of NBK Automobiles Khaled Shaa’ban.
NBK Auto also launched the RFID system which will further deepen the company’s relationship with its clients. RFID stands for Radio Frequency Identification and is considered by many to be the future of retail customer loyalty owing to its capacity to allow for breakthrough shopping experiences.
RFID offers better service with notification when a specific client enters the showroom, real-time messages, recommendation of products or vehicle, ability to build a “wish-list” and faster sales transactions.
Earlier in 2011, NBK Auto launched the QR Code as a way to add entertainment and innovation to its CRM systems.
The company is today taking its customer experience one step further with the RFID in order to exceed their expectations with tailormade services.
The new SL has been produced for the first time almost entirely from aluminium and is lighter by up to 140 kilograms.
The new BlueDIRECT engines are more powerful and up to 29 percent more economical. Other new features include the unique Frontbass system, which turns the luxury sports car into a concert hall and the highly efficient adaptive windscreen Magic Vision Control.
Speaking on the occasion, Sheikh Nawaf Nasser bin Khaled al Thani said: “There are around 900 million cars in the world and thousands of models. But there are only a handful of automotive icons. Our SL is one of them: it has class; it has style; it is the ultimate in comfort and luxury. But it combines all that with incredible sportiness and dynamism. You would struggle to find a car that embodies Gottlieb Daimler’s aspiration more perfectly than the new SL: the best or nothing.”
Khaled Shaa’ban said: “With the completely rebooted SL, Mercedes-Benz continues a tradition that began 60 years ago. The letters “SL” have ever since been synonymous with a symbiosis of sportiness, style and comfort. In short, anyone that talks about the new SL is bound to be talking about the ultimate in passionate, refined motoring.”
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