MEPRA workshop on impact of new media

TRIBUNE NEWS NETWORK

DOHA THE Middle East Public Relations Association (MEPRA) will host an interactive workshop on emerging new media, communications and PR trends on November 7
The workshop will be led by Rishi Saha, regional director of digital at Hill+Knowlton Strategies and David Cameron’s former head of digital communications.

During the discussion, Saha will elaborate on the impact of social media and digital communications on government, brands and charity activities.

Designed to raise awareness and deepen understanding of social media among PR professionals, the workshop will address five areas, including building the internal business case and strategy for digital communications; creating sophisticated social media experiences to engage citizens and residents; managing social media crises and reputational risks; setting up and managing a digital team; as well as measurement frameworks, analytics and setting realistic key progress indicators (KPIs).

“The current vogue for social media in government circles, especially in the GCC, is a welcome addition to the public realm. Used wisely, social media can enhance the quality of relationship between the people and their governing institutions.

This workshop will be all about exploring the true extent of the potential of social media,” Saha said.

MEPRA’s first event in Qatar involved a trip to Al Jazeera Network, where PR professionals toured the facilities and had the opportunity to engage with the news network’s team, including senior members of the media.

MEPRA General Manager Carine Duvignaud said: “Building on the success of the first MEPRA event in Doha, we are keen to provide PR professionals in Qatar with access to some of the latest developments in social media and digital communications. For this reason, we are delighted to work with Rishi Saha and share insights with local PR practitioners from his wealth of experience in new media.” Individuals and corporations interested in participating can register by sending an email to a d m i n @ m e p r a . o r g .

Participation fee for MEPRA members is QR200 while non-member guests can participate at a charge of QR250. The fee includes a networking lunch with leading social media and communications professionals in Qatar.