QTA aims to make Qatar a hub of sports tourism

TRIBUNE NEWS NETWORK DOHA

QATAR Tourism Authority (QTA), in partnership with Aspire4Sport and the Qatar Olympic Committee (QOC), on Wednesday hosted a workshop to discuss sports tourism in Qatar.

The congress provided a platform for all local tourism stakeholders and participants to discuss the challenges and opportunities in developing the country’s sports tourism industry.

The participants included the Qatar Olympic Committee (QOC), Qatar Football Association, Qatar 2022, Qatar Airways and a number of Hotels and Tour Operators.

The opening remarks of Issa bin Mohammed al Mohannadi, Chairman of QTA and Sheikh Saoud bin Abdulrahman al Thani, secretary general of QOC, underlined Qatar’s vision for sports tourism, its mission to become the region’s central sports hub and the tools that will help create opportunities in the sports tourism industry.

Mohannadi mentioned that they are working on an ‘integrated plan’ which will help them to make Qatar the best sport tourist destination in the world.

“QTA is working on an ‘Integrated Strategic Plan’ to develop the tourism infrastructure in Qatar to help position and promote it as the best tourism destination for sport, leisure, culture, business, and education and attract tourism investors from all around the world.” “With the help of the nation’s collective sports organisations and its hospitality industry, we hope to elevate sports tourism in Qatar to become one of the major reasons to visit the country.” said Mohannadi.

The conference also witnessed a keynote presentation from international sport tourism expert Martin Wiest, CEO of Tourvest International and Team Destination Management, and a workshop session with selected speakers from Qatar Airways, hoteliers and tour operators.

Martin Wiest’s presentation highlighted the success components of sports tourism covering the importance of logistics, partnerships, management systems, accommodation and venue management, and promotion and marketing of sporting events in the international markets.

Mohannadi said, “We hope that the conference provided an insight into the strategic management and development of the sports tourism industry. Qatar has rapidly become the sports capital of the region due to its success in attracting international sports events and the successful 2022 World Cup bid which was the crowning event that confirmed Qatar’s leadership in sports in the region.” (MBH)

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