OOREDOO IS QTEL’S NEW NAME

SANTHOSH CHANDRAN/TNN

DOHA/BARCELONA QTEL, the telecommunication company spread over 17 countries in the world, re-launched itself under a new brand – ‘Ooredoo’, which means ‘I want’ in Arabic language, on Monday.

The announcement was made by Ooredoo Chairman Sheikh Abdullah bin Mohammed bin Saud al Thani at a special launch event at Mobile World Congress 2013 in Barcelona, Spain.

Ooredoo announced football star Lionel “Leo” Messi as its global brand ambassador and agreed to support the Leo Messi Foundation as part of the company’s continued commitment to making a difference in communities across the world.

A live telecast of the launch ceremony was witnessed by Ooredoo officials and other distinguished guests at a special screening at City Center Cinema in Doha. With the launch of the new logo, each of its operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.

These companies, in which Ooredoo already has a controlling interest, include brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.

“With Ooredoo we have chosen an Arabic word that means ‘I want’, to reflect the aspirations of our customers and our core belief that we can enrich people’s lives and stimulate human growth in the communities where we operate,” said Ooredoo chairman. “We believe that the youth should be given the life chances that mobile technology can provide; that under-served communities should be able to access the Internet; that every woman should have an equal opportunity to use a mobile phone; and that entrepreneurs and small businesses should be able to receive business services tailored to their needs. Our new brand reflects these beliefs.” Chief Executive Officer of Qtel Qatar, Sheikh Saud bin Nasser al Thani, said: “This is a proud moment for Qtel in Qatar. Our company is at the heart of a global communications company that serves nearly 90 million people in communities around the world. Qtel in Qatar will be the first company in the Group to align with this new brand, and we will continue to find new ways to surprise and delight our customers.” The invitation-only launch event included presentations by Anne Bouverot, GSMA directorgeneral; Cherie Blair, chairman of the Cherie Blair Foundation for Women, and Dr Hamadoun Toure, secretary-general of the International Telecommu-nication Union (ITU). It also featured the guest appearance of Qatari Olympic medallist Nasser al Attiyah.

Ooredoo has experienced significant growth over the last six years, transforming from a single market operator in Qatar to an international communications company with a global customer base of more than 89.2 million people (as of September 30, 2012) and consolidated revenues of $6.8 billion for the first nine months of fiscal year 2012.

Delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses in emerging markets, Ooredoo has been the fastestgrowing telecommunications company in the world by revenue since 2006 and its enterprise value has more than tripled since 2005.

Dr Nasser, Group CEO of Ooredoo said: “We are very excited to become Ooredoo because the new brand signals our readiness to take the company to the next level. It is our belief that we can better serve our global customers by leveraging the combined resources and assets of a strong, unified global business under one brand.

“We also believe that rebranding now will help us to maintain our momentum in the face of new realities for the industry, signaling our commitment to become a global force.”