DOHA BEGINNING on July 1, Qatar Airways name will appear on the shirts of football giants FC Barcelona. An announcement to this effect was made at the club’s home stadium, Camp Nou, on Monday.
The three-year agreement will make Qatar Airways the club’s Global Main Partner .This is the first time that the airline has engaged in a sponsorship with a major soccer club.
Qatar Airways CEO Akbar al Baker said it will be a unique partnership between the world’s best club and the best airline in the world, describing the alignment with Barca as a “fitting match for both organisations, which will elevate the brands to a new platform on the global stage and sharing the same values – passionate about being the best at what we do in our respective fields.” Baker was joined by FC Barcelona president Sandro Rosell to announce the partnership at a joint press conference, on Monday.
“FC Barcelona is a club that exemplifies passion, pride, heritage and culture at its core. These are values we share and admire, the values fundamental to Qatar Airways,” said Baker.
Rosell said: “From July 1, we will be able to work with Qatar Airways, with whom we share many things such as the search for excellence.
This sponsorship deal will bring great advantages, not just for the club, but also for our city and our country.” He also thanked current shirt sponsors Qatar Foundation: “This is an organisation we have had a very productive relationship with during these last two years and which we will continue to be connected with.” Qatar Foundation will continue its relationship with FC Barcelona as Human Development Partner.
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